Reflexiones analógicas en la era digital

Miércoles 06 de Abril 2005

Tradedoubler va bien

Por DiegoA las 13:50En Publicidad

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Pese al crecimiento exponencial de plataformas como Google Adsense (que pagan más que las compañías tradicionales), Tradedoubler aumentó en 2004 su facturación un 130%.

- La facturación procedente de operaciones existentes aumentó un 130 por ciento, alcanzando los 65 millones de euros (2003: 28 millones de euros)
- 900 clientes, incluyendo nuevos contratos con Yahoo! Europa, Citibank, Eurostar y T-Online (2003: 665)
- El número de visitantes únicos aumentó a 643 millones (2003: 380 millones)
- Se han seguido y generado 5,5 millones de ventas online equivalentes a más de 1.000 millones de euros en valor de ventas para clientes (2003: 2,2 millones de ventas / 400 millones de euros en valor de ventas)
- 14,6 millones de contactos de posibles clientes (2003: 4,2 millones)

Parece ser que la crisis de las "punto com" está totalmente olvidada, e incluso empresas menos competitivas como esta marcan resultados record. No es de extrañar que Yahoo! y Microsoft vayan a entrar, muy pronto, de lleno también en este mercado.

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