¿Vale YouTube 1.650 millones de dólares?

Por DiegoA las 00:17En Buscadores

Tags: google, compra, youtube

No. Es la noticia del día, de la semana, y más que probablemente del mes. Google ha comprado YouTube por "sólo" 1.650.000 millones de dólares.

Ojo, no quiero decir que la compra no haya sido inteligente -que lo ha sido- tanto para Google como para especialmente YouTube, que ha sido capaz de vender su empresa por varios cientos de millones más de lo que realmente vale.

YouTube ha sido desde su nacimiento un saco sin fondo donde se perdía dinero a mansalva para hospedar los 100 millones de vídeos que servía al día, muchos de los cuales son embebidos y no le reportan ganancia alguna a la empresa. Los demás, los que se visualizan vía web, recibían ganancias por parte de AdSense por lo que, de una forma u otra, Google ya se llevaba su porcentaje.

La compra es básicamente una decisión estratégica de Google, que no pretende encontrarle una rentabilidad al producto (que a día de hoy dificilmente la tendrá), sino que más bien evita que Yahoo u otra empresa de la competencia acabe comprando la plataforma como sucedió con Flickr.

Google afronta ahora no sólo las pérdidas asociadas a los servidores de YouTube, sino que también tendrá que costear los acuerdos alcanzados con las discográficas y distribuidoras para evitar demandas. Y, ya de paso, podría mejorar la calidad del servicio, muy deficiente la mayoría de las veces (sí, prefiero Google Video). A cambio, gana una tremenda cantidad de tráfico y avanza un paso más en su idea de dominar el mundo.

De paso, YouTube se queda sin su principal y casi único competidor, Google Video (aunque la empresa afirma que los dos servicios se mantendrán separados), a la espera de conocer el soapbox de MS Live que poco o nada tendrá que hacer.

El único escollo de YouTube es ahora el magnate Rupert Murdoch, el único que se ha negado a firmar acuerdos con la plataforma. News Corp. posee, de una parte, los estudios y la cadena FOX, cuyos contenidos acaban "ilegalmente" en YouTube y, de otra, MySpace, de donde llega la mayoría del tráfico a YouTube y donde pronto esperan lanzar una alternativa a los vídeos. Murdoch puede jugar ahora a demandar a YouTube por vulneración del copyright mientras prepara su alternativa, que llegará apoyada por el enorme impacto que tiene MySpace, especialmente en Estados Unidos. Veremos si son capaces de hacer algo...

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